Collaborate - Health and Fitness Blog

Guidelines

It’s very important for us to maintain the quality of the content on the blog.

Here’s what we look for in our posts:

• Relevant, well-researched posts on digital marketing topics
• Tutorials/how-to's/case studies
• At least one actionable takeaway from each post
• Must be completely original content

Format

• Casual yet knowledgable tone.
• Include the KD/search volume for the main keyword.
• All facts/stats must be backed up with a link to current research or a case study confirming it.
• Include at least 5-6 relevant images/screenshots (no stock photos) in the body of the post.
• Headlines must hook the readers (Copyblogger has great examples).
• Focus on staying at 4-5 sentences per paragraph (but not 1 sentence per paragraph).
• Minimum of 2,000 words per post. Kudos for 3,000+ words.

Topics of Interest

At ICON we encourage submission of content in the following areas:

Fitness

• Movement theory and technique
• Implement use demonstration
• Lifestyle and mindset
• Anatomy and physiology
• Sports psychology
• Mobility and recovery
• Principles of strength and conditioning
• Social trends
• Sport-specific topics

Healthy Eating

• Nutrition plans
• Nutrition science
• Recipes
• Fueling strategies for competition
• Eating for body composition change (i.e. fat loss or muscle gain)

Workouts

• General physical preparation (GPP)
• Sport-specific training
• Job-specific training
• Bodyweight workouts and natural movement
• Olympic weightlifting plans
• Powerlifting plans
• Gymnastics
• Yoga

Examples

How to Apply

If you think you can offer us something special and would like to discuss things further, or have more information to share, please email hello@iconnutrition.com detailing what you'd like to write about and an example article minimum 500 words.